To be a brand which is continuously demanded with its friendly service in a warm family environment.
By providing our customers with services and products that are beyond their expectations, to improve customer loyalty. By creating a good working environment in which talents are improved, participation and team work are encouraged, to increase continuity and happiness of employees. To increase the value that we put on society and the environment continuously and significantly. By using all our resources efficiently, to develop continuously, to become a well-known and demanded brand in target markets.
Reliability, Justice, Productivity, Transparency, To Take Initiative, Creativity, Teamwork, Love and Respect, Environmental Awareness.